Starting out as predominantly an online bookstore, Amazon has grown significantly and quickly into the digital retailer of choice for consumers in the US and beyond. The Amazon Marketplace has literally transformed the retail industry by giving the consumers the ability to get exactly what they want in almost the same amount of time it takes to go to their local mall or department store.

Here are some fascinating Amazon statistics sellers need to know

• Amazon made $280 Billion in net revenue for 2018
• Amazon sells more than 12 million products
• Amazon shipped over 5 billion items worldwide last year
• Every second Amazon records sales for $4722

Why Sell on Amazon.com?

Amazon is a dominating platform that is full of opportunities for sellers from just about every industry. Here’s one of the main reasons why. Amazon Prime is the company’s fee-based loyalty program that guarantees U.S. members free two-day delivery on most orders along with other services. Amazon has now exceeded 100 million Prime members worldwide. When you consider that the U.S. has some 126 million households, 100 million Prime members is an impressive number.

Along with the news of Amazon’s amazing consumer penetration, it has also announced the following numbers

• More than 50% of all Amazon sales come from third-party sellers
• More than 300,000 U.S. based businesses sell through the Marketplace
• 86% of Amazon Sellers are profitable
• 67% of Amazon Sellers are profitable within their first year selling
• 80% of sellers also sell on other platforms outside of Amazon
• 15% of the top sellers are in Clothing, Shoes & Jewellery
• 9 out of 10 consumers price check a product on Amazon
• Prime members are active and outspending other shoppers

With 100 million thoroughly committed Prime customers, and numerous studies finding that more than half of all product searches start on Amazon.com, it is no wonder that so many businesses have turned to the Amazon Marketplace to find new customers.

The Pros of Selling on Amazon

Amazon is a dominating platform that is full of opportunities for sellers from just about every industry. If you enroll in the Fulfillment By Amazon (FBA) program, you can automate order fulfillment by taking advantage of Amazon’s advanced shipping and fulfillment services and earn more sales from Amazon’s coveted Prime customers.

Here’s a list of the major benefits of selling through Amazon and FBA:

• 28% of US consumers use Amazon to research their most recent purchase
• 89% of buyers agree that they are more likely to buy products from Amazon
• Increased sales from a high traffic channel that easily acquire new customers
• Offers opportunities for sellers to improve their shipping through FBA
• The platform continues to steal market share from brick-and-mortar stores
• Its catalog of products is ever-growing
• It features an infrastructure that’s hard to compete with

For companies that have exclusive brands and products, Amazon Marketplace can be a good partner and it can help them grow their business exponentially. The Amazon Marketplace is easy to use and empowers the business to chart its own destiny. The FBA program takes the heavy lifting of logistics off their shoulders, allowing them to focus on building great products and servicing their customers.